Something Mystical to Mystical Mountain Co.

The evolution from Something Mystical to Mystical Mountain Co.

As we entered our third year as Something Mystical it was clear that the theme of the business had evolved into a concept that truly embraced the mystical energy of the beautiful Tamborine Mountain. We had established our candle collection, Mystical Mountain Candles and made the decision to rebrand Something Mystical into Mystical Mountain Co. (this change would encompass the current handmade selection as well as the future product lines in development). Once the relevant research was complete, the business & domain names were registered, a new logo & branding guidelines were created and in October 2023 the change to Mystical Mountain Co began. The new branding encompasses earthy colours, simple fonts and the vision of the mountains understated beauty. Our desire is to share the mystical elements of the mountain via our products with the intention down the track to provide a world for local creators to share their wares via the Mystical Mountain Co platform.